Product Placement Central®

7-Eleven® Partners with WWE® for SummerSlam®

Written by Publisher on July 27, 2010

DALLAS & STAMFORD, Conn.–(BUSINESS WIRE)–After success with its World Wrestling Entertainment, Inc.® (WWE) promotion last year, 7-Eleven, Inc. roars back into the ring this summer as a sponsor of SummerSlam®, WWE’s biggest pay-per-view event of the summer. The convenience retailer has beefed up this year’s promotion, running now through Aug. 31, with double the variety of cups and double the WWE Superstars. In addition, the updated program features new products and online elements, including the opportunity to become a masked WWE Superstar. Read the rest of this entry »

Global Branded Entertainment Spending Slipped 0.8% in 2009. PQ Media believes the secular shift to paid placements from the non-paid model will continue.

Written by Publisher on June 30, 2010

According to the newly released  PQ Media Global Branded Entertaiment Marketing Forecast the Total U.S. branded entertainment marketing spending, including consumer event sponsorships, event marketing and paid product placement in various media, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media, the world’s leading provider of media econometrics. Read the rest of this entry »

SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field

Written by Publisher on April 30, 2010

SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field

The girls of Sex and the City are back in town and SKYY® Vodka is bringing everyone a chance to participate in the fabulous fun while experiencing the true meaning of “Cocktail Couture.” SKYY Vodka is the official spirit partner of the highly anticipated New Line Cinema film Sex and the City 2, in theaters May 27, and is unveiling exciting consumer promotions in honor of the movie, including a sweepstakes that is every girl’s dream come true; advance screenings, including one hosted by Mr. Big, Chris Noth; a new limited-edition bottle designed by Patricia Field; and every girl’s ultimate fashion accessory – couture-style cocktails. Read the rest of this entry »

Reese’s Teams with Paramount Pictures and Marvel Entertainment’s Iron Man 2 to Give Fans Chance at Big Screen Debut.

Written by Publisher on April 13, 2010

Reese’s® Peanut Butter Cups has joined forces with Paramount Pictures and Marvel Entertainment to mark the debut of Iron Man 2 opening May 7th with an action-packed promotion of heroic proportions.

The iconic brand is hosting an online marketing challenge with select MIT students to drive awareness for the promotion. “Reese’s is excited to partner with Paramount Pictures and Marvel Entertainment to bring added excitement to Iron Man 2 by offering loyal fans the chance to be featured in a Hollywood blockbuster,” said Michele Buck, Senior Vice President and Global Chief Marketing Officer, The Hershey Company. “In addition, our iconic Reese’s brand is honoring the film’s icon, Tony Stark. We’re teaming with MIT students to launch competing social media campaigns that will drive online buzz for this unique prize.” Read the rest of this entry »

Universal Pictures Partners With DonQ Rum

Written by Publisher on March 20, 2010

Universal Partnerships & Licensing Vice President, Corporate Alliances Stephanie Testa announced recently that Universal Pictures and DonQ Rum, Puerto Rico’s leading rum brand, have entered into a corporate alliance. Read the rest of this entry »

Hardee’s® Finds Brand Integration Traction With SLOTCAR Webisode

Written by Publisher on February 25, 2009

Hardee’s restaurant chain has signed on as the premier sponsor of the original Web video series, SLOTCAR. The no-holds-barred videos, produced by Animax/Unplugged, launched recently and parodies one of America’s largest and favorite sports – stock car auto racing.

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NextMedium, Inc.’s Assets Sold

Written by Publisher on February 3, 2009

A recent PRNewswire release reported that Newport Coast Investments, LLC, the investment arm of Ryan and Chad Steelberg, and Ascend Venture Group, announced it has agreed to acquire all of the assets, software, and intellectual property of NextMedium, Inc., the Los Angeles, CA-based product placement ad platform for television, film, and online video. Read the rest of this entry »

REI’s Seattle Flagship Store Featured on ABCs “The Bachelor”

Written by Publisher on February 3, 2009

January 29, 2009

SEATTLE–(BUSINESS WIRE)–Outdoor retailer REI’s Seattle flagship store is one of the backdrops for the anticipated Monday, February 2 episode of ABC’s highly rated reality show “The Bachelor.” As a top tourist destination in the Puget Sound region, the nearly 100,000 square-foot store was selected for a private “one-on-one date” to showcase the outdoor recreation interests of Jason Mesnick, the show’s bachelor. Read the rest of this entry »