Product Placement Central®

Latest Music Video by OK Go Created on New Samsung NX100

Written by Publisher on September 19, 2010

RIDGEFIELD PARK, N.J.–(BUSINESS WIRE)–Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, is partnering with viral music video pioneers OK Go in creating the band’s latest music video, which will mark uncharted territory for both music videos and camera brand marketing. The music video was filmed using the new Samsung NX100, Samsung’s latest innovation in premium camera technology. Fans of the band will not have to wait long, since Samsung is releasing the teaser video trailer today for all avid OK Go fans. Read the rest of this entry »

NFL Star Joey Porter To Wear MusclePharm Apparel on NFL Network Weekly Series

Written by Publisher on August 18, 2010

DENVER–(BUSINESS WIRE)–MusclePharm® Corporation (OTCBB:MSLP), one of the fastest growing nutritional supplement companies in the United States with a proprietary formulation used in eight performance products, announced today that MusclePharm athlete and NFL star Joey Porter will wear MusclePharm’s new clothing line during a 17-episode weekly series spanning the 2010 NFL season on NFL Network. Read the rest of this entry »

American Express Partners In Original Series “Unstaged” With Fire’s August 5 Live-Stream Concert of “Unstaged”

Written by Publisher on August 2, 2010

– New Digital Initiative Allows August 5 Live-Stream Concert Viewers to Interact with Band, News Follows Recent Unveiling of American Express’ Partnership with VEVO and YouTube to Live-Stream Five Concerts –

NEW YORK–(BUSINESS WIRE)–American Express announced today that award-winning director Terry Gilliam (12 Monkeys, Brazil, and The Imaginarium of Doctor Parnassus) will direct Arcade Fire’s August 5 headline performance for the kick-off concert of “Unstaged: An Original Series from American Express” from Madison Square Garden. The performance will be live-streamed at www.youtube.com/arcadefirevevo, from the world’s most famous arena, and will coincide with the band’s highly anticipated third album release, The Suburbs, on August 3. Marrying music and social media, it was also announced that live-stream concert viewers can “Tweet the Band” and submit questions to Arcade Fire. The news comes on the heels of the recent announcement of American Express’ new partnership with VEVO, the web’s leading premium music video and entertainment service, and YouTube, to live-stream five concerts over the course of the year. Each of the five concert performances will be live-streamed for both Cardmembers and music enthusiasts through the artists’ dedicated VEVO page on YouTube. Read the rest of this entry »

7-Eleven® Partners with WWE® for SummerSlam®

Written by Publisher on July 27, 2010

DALLAS & STAMFORD, Conn.–(BUSINESS WIRE)–After success with its World Wrestling Entertainment, Inc.® (WWE) promotion last year, 7-Eleven, Inc. roars back into the ring this summer as a sponsor of SummerSlam®, WWE’s biggest pay-per-view event of the summer. The convenience retailer has beefed up this year’s promotion, running now through Aug. 31, with double the variety of cups and double the WWE Superstars. In addition, the updated program features new products and online elements, including the opportunity to become a masked WWE Superstar. Read the rest of this entry »

Global Branded Entertainment Spending Slipped 0.8% in 2009. PQ Media believes the secular shift to paid placements from the non-paid model will continue.

Written by Publisher on June 30, 2010

According to the newly released  PQ Media Global Branded Entertaiment Marketing Forecast the Total U.S. branded entertainment marketing spending, including consumer event sponsorships, event marketing and paid product placement in various media, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media, the world’s leading provider of media econometrics. Read the rest of this entry »

SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field

Written by Publisher on April 30, 2010

SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field

The girls of Sex and the City are back in town and SKYY® Vodka is bringing everyone a chance to participate in the fabulous fun while experiencing the true meaning of “Cocktail Couture.” SKYY Vodka is the official spirit partner of the highly anticipated New Line Cinema film Sex and the City 2, in theaters May 27, and is unveiling exciting consumer promotions in honor of the movie, including a sweepstakes that is every girl’s dream come true; advance screenings, including one hosted by Mr. Big, Chris Noth; a new limited-edition bottle designed by Patricia Field; and every girl’s ultimate fashion accessory – couture-style cocktails. Read the rest of this entry »

Reese’s Teams with Paramount Pictures and Marvel Entertainment’s Iron Man 2 to Give Fans Chance at Big Screen Debut.

Written by Publisher on April 13, 2010

Reese’s® Peanut Butter Cups has joined forces with Paramount Pictures and Marvel Entertainment to mark the debut of Iron Man 2 opening May 7th with an action-packed promotion of heroic proportions.

The iconic brand is hosting an online marketing challenge with select MIT students to drive awareness for the promotion. “Reese’s is excited to partner with Paramount Pictures and Marvel Entertainment to bring added excitement to Iron Man 2 by offering loyal fans the chance to be featured in a Hollywood blockbuster,” said Michele Buck, Senior Vice President and Global Chief Marketing Officer, The Hershey Company. “In addition, our iconic Reese’s brand is honoring the film’s icon, Tony Stark. We’re teaming with MIT students to launch competing social media campaigns that will drive online buzz for this unique prize.” Read the rest of this entry »

Universal Pictures Partners With DonQ Rum

Written by Publisher on March 20, 2010

Universal Partnerships & Licensing Vice President, Corporate Alliances Stephanie Testa announced recently that Universal Pictures and DonQ Rum, Puerto Rico’s leading rum brand, have entered into a corporate alliance. Read the rest of this entry »

Hardee’s® Finds Brand Integration Traction With SLOTCAR Webisode

Written by Publisher on February 25, 2009

Hardee’s restaurant chain has signed on as the premier sponsor of the original Web video series, SLOTCAR. The no-holds-barred videos, produced by Animax/Unplugged, launched recently and parodies one of America’s largest and favorite sports – stock car auto racing.

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NextMedium, Inc.’s Assets Sold

Written by Publisher on February 3, 2009

A recent PRNewswire release reported that Newport Coast Investments, LLC, the investment arm of Ryan and Chad Steelberg, and Ascend Venture Group, announced it has agreed to acquire all of the assets, software, and intellectual property of NextMedium, Inc., the Los Angeles, CA-based product placement ad platform for television, film, and online video. Read the rest of this entry »