Global Branded Entertainment Spending Slipped 0.8% in 2009. PQ Media believes the secular shift to paid placements from the non-paid model will continue.
Written by Publisher on June 30, 2010
According to the newly released PQ Media Global Branded Entertaiment Marketing Forecast the Total U.S. branded entertainment marketing spending, including consumer event sponsorships, event marketing and paid product placement in various media, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media, the world’s leading provider of media econometrics. Read the rest of this entry »
Posted in: Network Television, New Media, Studio Movies, Webisode
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SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field
Written by Publisher on April 30, 2010
SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field
The girls of Sex and the City are back in town and SKYY® Vodka is bringing everyone a chance to participate in the fabulous fun while experiencing the true meaning of “Cocktail Couture.” SKYY Vodka is the official spirit partner of the highly anticipated New Line Cinema film Sex and the City 2, in theaters May 27, and is unveiling exciting consumer promotions in honor of the movie, including a sweepstakes that is every girl’s dream come true; advance screenings, including one hosted by Mr. Big, Chris Noth; a new limited-edition bottle designed by Patricia Field; and every girl’s ultimate fashion accessory – couture-style cocktails. Read the rest of this entry »
Posted in: Studio Movies
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Reese’s Teams with Paramount Pictures and Marvel Entertainment’s Iron Man 2 to Give Fans Chance at Big Screen Debut.
Written by Publisher on April 13, 2010
Reese’s® Peanut Butter Cups has joined forces with Paramount Pictures and Marvel Entertainment to mark the debut of Iron Man 2 opening May 7th with an action-packed promotion of heroic proportions.
The iconic brand is hosting an online marketing challenge with select MIT students to drive awareness for the promotion. “Reese’s is excited to partner with Paramount Pictures and Marvel Entertainment to bring added excitement to Iron Man 2 by offering loyal fans the chance to be featured in a Hollywood blockbuster,” said Michele Buck, Senior Vice President and Global Chief Marketing Officer, The Hershey Company. “In addition, our iconic Reese’s brand is honoring the film’s icon, Tony Stark. We’re teaming with MIT students to launch competing social media campaigns that will drive online buzz for this unique prize.” Read the rest of this entry »
Posted in: Studio Movies
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Universal Pictures Partners With DonQ Rum
Written by Publisher on March 20, 2010
Universal Partnerships & Licensing Vice President, Corporate Alliances Stephanie Testa announced recently that Universal Pictures and DonQ Rum, Puerto Rico’s leading rum brand, have entered into a corporate alliance. Read the rest of this entry »
Posted in: Studio Movies
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