Global Branded Entertainment Spending Slipped 0.8% in 2009. PQ Media believes the secular shift to paid placements from the non-paid model will continue.
Written by Publisher on June 30, 2010
According to the newly released PQ Media Global Branded Entertaiment Marketing Forecast the Total U.S. branded entertainment marketing spending, including consumer event sponsorships, event marketing and paid product placement in various media, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media, the world’s leading provider of media econometrics. Read the rest of this entry »
Posted in: Network Television, New Media, Studio Movies, Webisode
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REI’s Seattle Flagship Store Featured on ABCs “The Bachelor”
Written by Publisher on February 3, 2009
January 29, 2009
SEATTLE–(BUSINESS WIRE)–Outdoor retailer REI’s Seattle flagship store is one of the backdrops for the anticipated Monday, February 2 episode of ABC’s highly rated reality show “The Bachelor.” As a top tourist destination in the Puget Sound region, the nearly 100,000 square-foot store was selected for a private “one-on-one date” to showcase the outdoor recreation interests of Jason Mesnick, the show’s bachelor. Read the rest of this entry »
Posted in: Network Television
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