American Express Partners In Original Series “Unstaged” With Fire’s August 5 Live-Stream Concert of “Unstaged”
Written by Publisher on August 2, 2010
– New Digital Initiative Allows August 5 Live-Stream Concert Viewers to Interact with Band, News Follows Recent Unveiling of American Express’ Partnership with VEVO and YouTube to Live-Stream Five Concerts –
NEW YORK–(BUSINESS WIRE)–American Express announced today that award-winning director Terry Gilliam (12 Monkeys, Brazil, and The Imaginarium of Doctor Parnassus) will direct Arcade Fire’s August 5 headline performance for the kick-off concert of “Unstaged: An Original Series from American Express” from Madison Square Garden. The performance will be live-streamed at www.youtube.com/arcadefirevevo, from the world’s most famous arena, and will coincide with the band’s highly anticipated third album release, The Suburbs, on August 3. Marrying music and social media, it was also announced that live-stream concert viewers can “Tweet the Band” and submit questions to Arcade Fire. The news comes on the heels of the recent announcement of American Express’ new partnership with VEVO, the web’s leading premium music video and entertainment service, and YouTube, to live-stream five concerts over the course of the year. Each of the five concert performances will be live-streamed for both Cardmembers and music enthusiasts through the artists’ dedicated VEVO page on YouTube. Read the rest of this entry »
Posted in: Live Streams, New Media
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Global Branded Entertainment Spending Slipped 0.8% in 2009. PQ Media believes the secular shift to paid placements from the non-paid model will continue.
Written by Publisher on June 30, 2010
According to the newly released PQ Media Global Branded Entertaiment Marketing Forecast the Total U.S. branded entertainment marketing spending, including consumer event sponsorships, event marketing and paid product placement in various media, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media, the world’s leading provider of media econometrics. Read the rest of this entry »
Posted in: Network Television, New Media, Studio Movies, Webisode
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