Global Branded Entertainment Spending Slipped 0.8% in 2009. PQ Media believes the secular shift to paid placements from the non-paid model will continue.
Written by Publisher on June 30, 2010
According to the newly released PQ Media Global Branded Entertaiment Marketing Forecast the Total U.S. branded entertainment marketing spending, including consumer event sponsorships, event marketing and paid product placement in various media, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media, the world’s leading provider of media econometrics. Read the rest of this entry »
Posted in: Network Television, New Media, Studio Movies, Webisode
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Hardee’s® Finds Brand Integration Traction With SLOTCAR Webisode
Written by Publisher on February 25, 2009
Hardee’s restaurant chain has signed on as the premier sponsor of the original Web video series, SLOTCAR. The no-holds-barred videos, produced by Animax/Unplugged, launched recently and parodies one of America’s largest and favorite sports – stock car auto racing.
Posted in: Webisode
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