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	<title>Product Placement Central®</title>
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	<description>Where Name Brands Find Leading Roles (tm)</description>
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		<title>NFL Star Joey Porter To Wear MusclePharm Apparel on NFL Network Weekly Series</title>
		<link>http://www.productplacementcentral.com/?p=157</link>
		<comments>http://www.productplacementcentral.com/?p=157#comments</comments>
		<pubDate>Wed, 18 Aug 2010 14:59:44 +0000</pubDate>
		<dc:creator>Publisher</dc:creator>
				<category><![CDATA[Cable TV]]></category>
		<category><![CDATA[apparel]]></category>
		<category><![CDATA[GNC]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[promtions]]></category>

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		<description><![CDATA[DENVER&#8211;(BUSINESS WIRE)&#8211;MusclePharm® Corporation (OTCBB:MSLP), one of the fastest growing nutritional supplement companies in the United States with a proprietary formulation used in eight performance products, announced today that MusclePharm athlete and NFL star Joey Porter will wear MusclePharm’s new clothing line during a 17-episode weekly series spanning the 2010 NFL season on NFL Network. The [...]]]></description>
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		<title>American Express Partners In Original Series &#8220;Unstaged&#8221; With Fire’s August 5 Live-Stream Concert of “Unstaged”</title>
		<link>http://www.productplacementcentral.com/?p=152</link>
		<comments>http://www.productplacementcentral.com/?p=152#comments</comments>
		<pubDate>Mon, 02 Aug 2010 23:10:35 +0000</pubDate>
		<dc:creator>Publisher</dc:creator>
				<category><![CDATA[Live Streams]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[American Express]]></category>
		<category><![CDATA[Live Stream]]></category>
		<category><![CDATA[Vevo]]></category>
		<category><![CDATA[You tube]]></category>

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		<description><![CDATA[&#8211; New Digital Initiative Allows August 5 Live-Stream Concert Viewers to Interact with Band, News Follows Recent Unveiling of American Express’ Partnership with VEVO and YouTube to Live-Stream Five Concerts &#8211; NEW YORK&#8211;(BUSINESS WIRE)&#8211;American Express announced today that award-winning director Terry Gilliam (12 Monkeys, Brazil, and The Imaginarium of Doctor Parnassus) will direct Arcade Fire’s [...]]]></description>
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		<title>7-Eleven® Partners with WWE® for SummerSlam®</title>
		<link>http://www.productplacementcentral.com/?p=147</link>
		<comments>http://www.productplacementcentral.com/?p=147#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:51:16 +0000</pubDate>
		<dc:creator>Publisher</dc:creator>
				<category><![CDATA[Cable TV]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[7-Eleven]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Slurpee]]></category>
		<category><![CDATA[Wrestling]]></category>
		<category><![CDATA[WWE]]></category>

		<guid isPermaLink="false">http://www.productplacementcentral.com/?p=147</guid>
		<description><![CDATA[DALLAS &#38; STAMFORD, Conn.&#8211;(BUSINESS WIRE)&#8211;After success with its World Wrestling Entertainment, Inc.® (WWE) promotion last year, 7-Eleven, Inc. roars back into the ring this summer as a sponsor of SummerSlam®, WWE’s biggest pay-per-view event of the summer. The convenience retailer has beefed up this year’s promotion, running now through Aug. 31, with double the variety [...]]]></description>
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		<title>Global Branded Entertainment Spending Slipped 0.8% in 2009.  PQ Media believes the secular shift to paid placements from the non-paid model will continue.</title>
		<link>http://www.productplacementcentral.com/?p=109</link>
		<comments>http://www.productplacementcentral.com/?p=109#comments</comments>
		<pubDate>Thu, 01 Jul 2010 00:32:32 +0000</pubDate>
		<dc:creator>Publisher</dc:creator>
				<category><![CDATA[Network Television]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Studio Movies]]></category>
		<category><![CDATA[Webisode]]></category>
		<category><![CDATA[branded entertainment]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[placement]]></category>
		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://www.productplacementcentral.com/?p=109</guid>
		<description><![CDATA[According to the newly released  PQ Media Global Branded Entertaiment Marketing Forecast the Total U.S. branded entertainment marketing spending, including consumer event sponsorships, event marketing and paid product placement in various media, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today [...]]]></description>
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		<title>SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field</title>
		<link>http://www.productplacementcentral.com/?p=100</link>
		<comments>http://www.productplacementcentral.com/?p=100#comments</comments>
		<pubDate>Fri, 30 Apr 2010 19:20:58 +0000</pubDate>
		<dc:creator>Publisher</dc:creator>
				<category><![CDATA[Studio Movies]]></category>
		<category><![CDATA[Ciinea]]></category>
		<category><![CDATA[City]]></category>
		<category><![CDATA[New Line]]></category>
		<category><![CDATA[Sex]]></category>
		<category><![CDATA[Skyy]]></category>
		<category><![CDATA[Vodka]]></category>

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		<description><![CDATA[SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field The girls of Sex and the City are back in town and SKYY® Vodka is bringing everyone a chance to participate in the fabulous fun while experiencing the true meaning of “Cocktail Couture.” [...]]]></description>
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		<title>Reese’s Teams with Paramount Pictures and Marvel Entertainment’s Iron Man 2 to  Give Fans Chance at Big Screen Debut.</title>
		<link>http://www.productplacementcentral.com/?p=95</link>
		<comments>http://www.productplacementcentral.com/?p=95#comments</comments>
		<pubDate>Wed, 14 Apr 2010 00:27:43 +0000</pubDate>
		<dc:creator>Publisher</dc:creator>
				<category><![CDATA[Studio Movies]]></category>
		<category><![CDATA[Marvel Entertainment]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[Paramount Pictures]]></category>
		<category><![CDATA[Reese's Iron Man]]></category>

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		<description><![CDATA[Reese’s® Peanut Butter Cups has joined forces with Paramount Pictures and Marvel Entertainment to mark the debut of Iron Man 2 opening May 7th with an action-packed promotion of heroic proportions. The iconic brand is hosting an online marketing challenge with select MIT students to drive awareness for the promotion. “Reese’s is excited to partner with [...]]]></description>
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		<title>Universal Pictures Partners With DonQ Rum</title>
		<link>http://www.productplacementcentral.com/?p=88</link>
		<comments>http://www.productplacementcentral.com/?p=88#comments</comments>
		<pubDate>Sat, 20 Mar 2010 22:23:19 +0000</pubDate>
		<dc:creator>Publisher</dc:creator>
				<category><![CDATA[Studio Movies]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[picutres]]></category>
		<category><![CDATA[placement]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[promtions]]></category>
		<category><![CDATA[rum]]></category>
		<category><![CDATA[spirits]]></category>
		<category><![CDATA[universal]]></category>

		<guid isPermaLink="false">http://www.productplacementcentral.com/?p=88</guid>
		<description><![CDATA[Universal Partnerships &#38; Licensing Vice President, Corporate Alliances Stephanie Testa announced recently that Universal Pictures and DonQ Rum, Puerto Rico’s leading rum brand, have entered into a corporate alliance. As the “Official Rum of Universal Pictures,” the partnership also provides for DonQ’s brands to be integrated into Universal Pictures premieres and events, develop joint programs at [...]]]></description>
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		<title>Hardee’s® Finds Brand Integration Traction With SLOTCAR Webisode</title>
		<link>http://www.productplacementcentral.com/?p=67</link>
		<comments>http://www.productplacementcentral.com/?p=67#comments</comments>
		<pubDate>Thu, 26 Feb 2009 00:20:04 +0000</pubDate>
		<dc:creator>Publisher</dc:creator>
				<category><![CDATA[Webisode]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[placement]]></category>
		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://productplacementcentral.com/ppc_wordpress/?p=67</guid>
		<description><![CDATA[Hardee’s restaurant chain has signed on as the premier sponsor of the original Web video series, SLOTCAR. The no-holds-barred videos, produced by Animax/Unplugged, launched recently and parodies one of America’s largest and favorite sports – stock car auto racing. “We produce each webisode only a week out from the launch date, so we are able [...]]]></description>
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		<item>
		<title>NextMedium, Inc.&#8217;s Assets Sold</title>
		<link>http://www.productplacementcentral.com/?p=15</link>
		<comments>http://www.productplacementcentral.com/?p=15#comments</comments>
		<pubDate>Tue, 03 Feb 2009 18:31:14 +0000</pubDate>
		<dc:creator>Publisher</dc:creator>
				<category><![CDATA[Product Placement Service Providers]]></category>

		<guid isPermaLink="false">http://productplacementcentral.com/ppc_wordpress/?p=15</guid>
		<description><![CDATA[A recent PRNewswire release reported that Newport Coast Investments, LLC, the investment arm of Ryan and Chad Steelberg, and Ascend Venture Group, announced it has agreed to acquire all of the assets, software, and intellectual property of NextMedium, Inc., the Los Angeles, CA-based product placement ad platform for television, film, and online video. Founded in [...]]]></description>
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		<title>REI’s Seattle Flagship Store Featured on ABCs “The Bachelor”</title>
		<link>http://www.productplacementcentral.com/?p=24</link>
		<comments>http://www.productplacementcentral.com/?p=24#comments</comments>
		<pubDate>Tue, 03 Feb 2009 18:23:46 +0000</pubDate>
		<dc:creator>Publisher</dc:creator>
				<category><![CDATA[Network Television]]></category>

		<guid isPermaLink="false">http://productplacementcentral.com/ppc_wordpress/?p=24</guid>
		<description><![CDATA[January 29, 2009 SEATTLE&#8211;(BUSINESS WIRE)&#8211;Outdoor retailer REI’s Seattle flagship store is one of the backdrops for the anticipated Monday, February 2 episode of ABC’s highly rated reality show “The Bachelor.” As a top tourist destination in the Puget Sound region, the nearly 100,000 square-foot store was selected for a private “one-on-one date” to showcase the [...]]]></description>
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