SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field
Written by Publisher on April 30, 2010
SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field
The girls of Sex and the City are back in town and SKYY® Vodka is bringing everyone a chance to participate in the fabulous fun while experiencing the true meaning of “Cocktail Couture.” SKYY Vodka is the official spirit partner of the highly anticipated New Line Cinema film Sex and the City 2, in theaters May 27, and is unveiling exciting consumer promotions in honor of the movie, including a sweepstakes that is every girl’s dream come true; advance screenings, including one hosted by Mr. Big, Chris Noth; a new limited-edition bottle designed by Patricia Field; and every girl’s ultimate fashion accessory – couture-style cocktails. Read the rest of this entry »
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Reese’s Teams with Paramount Pictures and Marvel Entertainment’s Iron Man 2 to Give Fans Chance at Big Screen Debut.
Written by Publisher on April 13, 2010
Reese’s® Peanut Butter Cups has joined forces with Paramount Pictures and Marvel Entertainment to mark the debut of Iron Man 2 opening May 7th with an action-packed promotion of heroic proportions.
The iconic brand is hosting an online marketing challenge with select MIT students to drive awareness for the promotion. “Reese’s is excited to partner with Paramount Pictures and Marvel Entertainment to bring added excitement to Iron Man 2 by offering loyal fans the chance to be featured in a Hollywood blockbuster,” said Michele Buck, Senior Vice President and Global Chief Marketing Officer, The Hershey Company. “In addition, our iconic Reese’s brand is honoring the film’s icon, Tony Stark. We’re teaming with MIT students to launch competing social media campaigns that will drive online buzz for this unique prize.” Read the rest of this entry »
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